The site Polowin Matresses has recently launched a campaign called «Sugar Babies» in order to make father and mother aware of the dangers of letting their baby travel in the existence of sugar daddies. The site is targeted on mothers who have infants and sugar-daddies who decide to take on children. The internet site also includes articles regarding sugar lifestyle sweets babies, birth control methods and approaches for new parents. According to Polowin Matresses, the aim of the campaign is to prevent unwed mother out of choosing the incorrect lifestyle partners when the baby is born or soon thereafter.

The website says that many unwed mother enter critical complications just like drug abuse and prostitution, the moment their baby is kept in the care of a sugar daddy or sugar baby. The internet writers of the Polowin Matresses site are especially looking for those college students who have many sugar daddies to choose from. Many students are going for sugar baby over all their biological child because consider that the sugar baby will do them good in the long run.

The «Sugar Babies» campaign which includes Bella Says, a professional website that suits married women looking for affairs, seems to be making a stir among the list of dating community. The «Sugar Babies» web-site revolves around concerns regarding unwed mother and sweets babies. Belissima Says explains to women of all ages that they must not let their particular babies travelling in the presence of a sugar daddy or sugar baby. Other articles inside the site resolve equal concerns about sugar babies and unwed being a mother.